Friday, 17 January 2014

George Childrenswear Competition 2014

I have just submitted my collection of 6 outfits for the George at Asda Childrenswear competition. The category I chose to design for was girlswear aged 8-9 yrs. It has been really difficult to balance working on my submission alongside my studio modules. I have spent a many hours on photoshop (creating print designs, scanning in and editing swatch samples and technical drawings) to produce some professional looking range pages.

Although there was another competition to design a mens t-shirt which would have taken much less time to complete, I really wanted to design a girlswear collection - my daughter is 10 yrs old and I feel like I have a good idea of the target customer, as it is mostly mothers like myself who will be buying clothes for their younger children. My daughter loved the designs so much, she has asked if I can make her some of the outfits too. Maybe during in the summer break when I have a bit more time on my hands!

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